How I Grew my Audience

When I teach business, I always get this question: How can someone in the spiritual and wellness space grow an audience. 

I have a lot of thoughts on this. I’ll do my best to share here (but if you want to hear me talk about this more, definitely join Full-Time Spiritual Mentor. More info below.) 

1. Be Generous

Generous just means that I gave out my heart without holding back. I focused on loving, sharing what was helping me, rather than fearing criticism.

I also gave out what I could for free. That means free Monday Readings, free podcast interviews, free workshops, and so on. I didn’t give it away because I expected something back, but because I honestly believed it could help people. 

This is also why I love one free, consistent piece of content a week. 

Be generous with your love. 

2. Be You

Do your best to be your authentic self when making content. If you notice that you change when the camera goes on, this just means you have to do it enough until you feel you can be yourself. You always want to strive to capture your most authentic essence and sometimes that takes practice. 

3. Build Relationships

No matter what business you run, relationships are at the core of everything. If you don’t love people, it will be hard to grow an audience. So you want to open your heart to strangers, connect with people online or in-person. Get coffee with colleagues, attend conferences, join an online community. 

Most of the important relationships I made early on were made by attending the same event or class as my colleagues. 

4. Show up for Your Audience

When you have an audience, it’s just like having an intimate relationship. Think of the closest relationship you have right now. Maybe that’s your best friend, your kids, a co-worker, and so on. 

The reason you are so close and in sync is because you probably show up for them almost every day. 

This is the hard truth about having an audience. Especially for those of us who are a little more introverted. Or people like myself who require a lot of down time. 

There have been seasons in my life where I couldn’t keep up with the relationship to an audience and that’s why I didn't have a huge one. Ultimately, when I got myself some help and had some structures in my business, I was ready to go for a wider audience because I knew I was going to be able to tend to them.

5. Focus on Engagement

You’ve heard this a million times, but it’s not the number of people in your audience, but rather how engaged and connected they are with you. 

This engagement comes from a fair exchange and a genuine interest in the person on the other side of the comment. When that one person comments, we have to remember that they are a real person and when you feel that in your heart, they do too. 

I personally have an engaged audience because I’ve had genuine experiences with my audience. I have taught many of them in group settings or have read them, this is why I value the person-to-person aspects of my business. 

Hope this helps!

And hope to see you in “Full-Time Spiritual Mentor.” Join today. 

Much love,
Nikki